Ship or Stop helps founders measure where their time really goes, how risky each startup looks, and whether they are building momentum or just staying busy.
Strong output. Weak selling signal. Talk to users before shipping more features.
“Your founder behavior still looks product-heavy. Spend the next five sessions on outreach, demos, and pricing conversations.”
What it does
Log sessions in seconds and see whether your calendar matches the story you tell yourself.
Your dashboard turns activity into a ratio, a trend, and a verdict you cannot rationalize away.
Risk scoring and AI analysis help you spot weak traction before you burn months on the wrong thing.
Why founders use it
Most startup tools reward activity. Ship or Stop rewards honesty. If you are spending all week in code while revenue stays flat, the app tells you.
That is usually build-heavy enough to feel productive and weak enough to avoid learning.
How it works
Track every founder session as building or selling.
Watch your ratio settle into a pattern over time.
Use that evidence to decide whether to keep shipping, talk to users, or stop hiding.
Start logging time for free. Upgrade when you want startup risk scoring, and AI guidance that actually challenges your assumptions.